00654cam a22002051  45000010008000000030008000080050017000160080041000330100017000740400027000910820015001181000039001332450082001722600050002543000034003044900031003385040031003696500015004007000033004152167889BD-DhUL20161221194554.0711124s1964    maua     b    000 0 eng    a   64016061   aDLCcDLCdDLCdBD-DhUL00a658.8bBUM1 aBursk, Edward Collins,d1907-eed.10aModern marketing strategy /cEdited by Edward C. Bursk [and] John F. Chapman.  aCambridge :bHarvard University Press,c1964.  axix, 360 p. :bill. ;c24 cm.0 aThe Business administrator  aBibliographical footnotes. 0aMarketing.1 aChapman, John F.,ejoint ed.