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  <titleInfo>
    <title>Principles of marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart> Clark, Fred E.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Kotler, Philip.</namePart>
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  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">New York</placeTerm>
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    <publisher>Prentice Hall</publisher>
    <dateIssued>1946</dateIssued>
    <dateIssued encoding="marc">2002</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent> xx, 828p. :  ill., charts, diagrs., tabs. ;  22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Fred E. Clark</note>
  <note>Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.</note>
  <note>"The European edition ... offers significant changes"--Pref.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5415 .K6314 2002</classification>
  <classification authority="ddc">658.8 CLP</classification>
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  <identifier type="isbn">0273646621 (pbk.)</identifier>
  <identifier type="lccn">2004269767</identifier>
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