Principles of marketing / Fred E. Clark Clark, Fred E. Kotler, Philip. Kotler, Philip. Principles of marketing. Marketing. HF5415 .K6314 2002 658.8 CLP Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref. Includes bibliographical references and index. New York : Prentice Hall, 1946. 1946. 2002 Text xx, 828p. : eng