Going to market : case studies in industrial distribution / E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan. Corey, E. Raymond. Cespedes, Frank V., 1950- Rangan, V. Kasturi. Industrial marketing Case studies. Marketing channels Case studies. 658.8 COG Boston, Mass. : Harvard Business School, c1989. c1989. 1989 Text viii, 318 p. : eng