TY  - BOOK
AU  - Cohen, William A.
TI  - The marketing plan
SN  - 047175529X
AV  - HF5415.13 .C6348 2006
U1  - 658.8 22
PY  - 2006///
CY  - Hoboken, NJ
PB  - J. Wiley & Sons
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 345-346) and index
ER  -