01257pam a2200337 i 4500 359206 BD-DhUL 20161221190126.0 771219s1978 nyua b 101 0 eng 77018878 047107179X DLC BD-DhUL DLC HF5415 .B424 658.8 BEH Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.]. New York : Wiley, c1978. v, 273 p. : ill. ; 25 cm. "A Ronald Press publication." Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences. Includes bibliographies and index. Marketing Congresses. Consumers' preferences Congresses. Advertising Congresses. New products Congresses. Davis, Harry L. Silk, Alvin J. Cook, Victor J. Institute of Management Sciences. College on Marketing. 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK 140421 140421 0 0 ddc 0 658_800000000000000_BEH 0 NFIC 264961 DUL DUL GEN 2016-12-21 658.8 BEH 305143(D) 2016-12-21 2016-12-21 BK