TY  - BOOK
AU  - Allen, Kathleen R.
TI  - Bringing new technology to market
SN  - 0130933732
AV  - HF5415 .A432 2003
U1  - 658.8 
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - High technology
KW  - Marketing
KW  - High technology industries
N1  - Includes bibliographical references and index
ER  -