00795cam a2200241 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060500026001330820019001591000033001782450078002112500013002892600049003023000034003515040051003856500041004366500046004777000030005234207684BD-DhUL20161221184724.0810714s1981    txua     b    001 0 eng    a   81065113   a0256024197  aDLCcDLCdDLCdBD-DhUL00aHF5415.13b.B448 198100a658.8219bBEC1 aBernhardt, Kenneth L.d1944-10aCases in marketing management /cKenneth L. Bernhardt, Thomas C. Kinnear.  aRev. ed.  aPlano, Tex. :bBusiness Publications,c1981.  axix, 732 p. :bill. ;c24 cm.  aIncludes bibliographical references and index. 0aMarketingxManagementvCase studies. 0aMarketingxDecision makingvCase studies.1 aKinnear, Thomas C.d1943-