02155cam a22003492 b4500 10913830 BD-DhUL 20161221182533.0 m d cr n 041001e20011201xxk s|||||||| 2|eng|d 9781854182517 185418251X (Spiral) USD 195.00 Retail Price (Stylus Publishing, LLC) 9781854182517 (WaSeSS)ssj0000079379 00996057 BIP US WaSeSS BD-DhUL 658.4056 TAD Taylor, Simon Author Defending Your Reputation Defending Your Reputation : A Practical Guide to Crisis Communications / Simon Taylor. London : Thorogood Dec. 2001 Herndon : Stylus Publishing, LLC [Distributor] 115 p. ; 28 cm. Thorogood Reports License restrictions may limit access. Annotation If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing.You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours.Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit. Trade Thorogood Business Source Complete http://www.columbia.edu/cgi-bin/cul/resolve?clio10913830 Full text available from Business Source Complete Bowker Global Books in Print record ddc BK 140365 140365 0 0 ddc 0 658_405600000000000_TAD 0 NFIC 264831 DUL DUL GEN 2016-12-21 Purchased 658.4056 TAD 430997 2016-12-21 2016-12-21 BK