Management in marketing channels / Donald J. Bowersox ... [et al.]. Michigan State University, East Lansing. Department of Marketing and Transportation Administration. Bowersox, Donald J. Marketing channels Management. Marketing Management. Marketing Management Case studies. HF5415.125 .M5 1980 658.8 BOM Includes index. Bibliography: p. 369-383. New York : McGraw-Hill, c1980. c1980. 1980 Text viii, 390 p. : eng McGraw-Hill series in marketing