00848cam a2200253 a 450000100090000000300080000900500170001700800410003401000170007502000150009204000220010705000260012908200190015510000210017424500990019524600680029425000120036226000630037430000360043750400530047365000320052665000170055870000190057513079884BD-DhUL20161221181750.0030203s2009    njua     b    001 0 eng    a  2003043373  a0131405462  aDLCcDLCdBD-DhUL00aHF5415.123b.C58 200400a658.8221bCLI1 aClow, Kenneth E.10aIntegrated advertising, promotion & marketing communications /cKenneth E. Clow, Donald Baack.3 aIntegrated advertising, promotion, and marketing communications  a3rd ed.  aUpper Saddle River, N.J. :bPearson Prentice Hall,cc2009.  axxvii, 538 p. :bill. ;c28 cm.  aIncludes bibliographical references and indexes. 0aCommunication in marketing. 0aAdvertising.1 aBaack, Donald.