00881pam a2200265 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400022001060430012001280500028001400820019001682450090001872460028002772600048003053000058003534900047004115040041004586500037004997000016005367000019005528300044005712105979BD-DhUL20161221181748.0960409s1997    enkabf   b    000 0 eng    a   96016019   a0132276534  aDLCcBD-DhULdDLC  ae------00aHF5415.12.E8bE957 199700a658.8220bBEP00aEuropean casebook on principles of marketing /cedited by Jim Saker and Gareth Smith.30aPrinciples on marketing  aLondon ;aNew York :bPrentice Hall,c1997.  axiv, 258 p., [12] p. of plates :bill., map ;c24 cm.1 aThe European casebook series on management  aIncludes bibliographical references. 0aMarketingzEuropexCase studies.1 aSaker, Jim.1 aSmith, Gareth. 0aEuropean casebook series in management.