European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. Principles on marketing Saker, Jim. Smith, Gareth. Marketing Europe Case studies. HF5415.12.E8 E957 1997 658.8 20 BEP Includes bibliographical references. London ; New York : Prentice Hall, 1997. 1997. 1997 Text xiv, 258 p., [12] p. of plates : eng The European casebook series on management European casebook series in management. Europe