Marketing research : methodological foundations / Gilbert A. Churchill and Dawn Iacobucci. Churchill, Gilbert A. Iacobucci, Dawn. Marketing research. 658.8 CHM Includes bibliographical references and indexes. Australia : Thomson, c2002. c2002. 2001 Text xxvi, 1006 p. : http://www.loc.gov/catdir/enhancements/fy1505/2001087534-t.html http://www.loc.gov/catdir/enhancements/fy1505/2001087534-d.html http://www.loc.gov/catdir/enhancements/fy1505/2001087534-b.html eng The Harcourt series in marketing