@book{140324,
	author = {Churchill, Gilbert A. and Iacobucci, Dawn.},
	title = {Marketing research :},
	publisher = {Thomson,},
	year = {c2002.},
	address = {Australia :},
	edition = {8th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1505/2001087534-t.html}
}