Baker, Michael John. creator text bibliography enk Baskingstoke, Hampshire New York Palgrave Macmillan 2007 4th ed. monographic eng

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xxviii, 577 p. : ill. ; 25 cm. 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. Michael J. Baker Includes bibliographical references and index. Marketing Management Marketing HF5415.13 .B353 2007 658.8 BAM 658.8 9781403986276 (pbk.) 1403986274 (pbk.) 2006052191 http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html DLC 061229 20161221164718.0 14683409