01735cam a2200385 a 4500 14683409 BD-DhUL 20161221164718.0 061229s2007 enka b 001 0 eng 2006052191 GBA6A2591 bnb 013619017 Uk 9781403986276 (pbk.) 1403986274 (pbk.) (OCoLC)ocm78773439 DLC BD-DhUL YDX BTCTA BAKER YDXCP UKM NLGGC EUM DLC HF5415.13 .B353 2007 658.8 22 BAM 658.8 bcl Baker, Michael John. Marketing strategy and management / Michael J. Baker 4th ed. Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007. xxviii, 577 p. : ill. ; 25 cm. Includes bibliographical references and index. 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. Marketing Management. Marketing. Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html 7 cbc orignew 1 ocip 20 y-gencatlg ddc BK pc15 2006-12-29 to SSCD sc05 2007-01-04 aa05 2007-01-16 xe05 2010-09-14 1 copy rec'd., to CIP ver. 140177 140177 0 0 ddc 0 658_800000000000000_BAM 0 NFIC 264435 DUL DUL GEN 2016-12-21 Purchased 658.8 BAM 371914 2016-12-21 2016-12-21 BK