Marketing strategy and management / Michael J. Baker Baker, Michael John. Marketing Management. Marketing. HF5415.13 .B353 2007 658.8 22 BAM Includes bibliographical references and index. 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations. Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007. 2007. 2007 Text xxviii, 577 p. : http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html eng