@book{140177,
	author = {Baker, Michael John.},
	title = {Marketing strategy and management /},
	publisher = {Palgrave Macmillan,},
	year = {2007.},
	address = {Baskingstoke, Hampshire ;},
	edition = {4th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html}
}