@book{140142,
	author = {Britt, Steuart Henderson, and Boyd, Harper W.,},
	title = {Marketing management and administrative action /},
	publisher = {McGraw-Hill,},
	year = {c1978.},
	series = {McGraw-Hill series in marketing},
	address = {New York :},
	edition = {4th ed.},
	note = {Includes index.}
}