Industrial marketing / Ralph S. Alexander, James S. Cross and Ross M. Cunningham. Alexander, Ralph Samuel 1893- Cross, James S. (James Shorten), 1917-2014. Cunningham, Ross M. Marketing. HF5415 .A415 1961 658.8 ALI Homewood, Ill. R.D. Irwin, 1961. 1961. 1961 Text 659 p. : eng