@book{140074,
	author = {Cova, Bernard. and Ghauri, Pervez N.},
	title = {Project marketing :},
	publisher = {J. Wiley,},
	year = {c2002.},
	address = {New York :},
	url = {http://www.loc.gov/catdir/bios/wiley043/2001055923.html}
}