Escalation in decision-making : behavioural economics in business / Helga Drummond and Julia Hodgson. Drummond, Helga. Hodgson, Julia. ebrary, Inc. Decision making. Economics Psychological aspects. 658.403 DRE Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Burlington, Vt. : Gower, c2011. 2011. c2011. 2011 Text 165 p.; eng