Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle. Hoyle, Leonard H. Special events Marketing. GT3405 .H69 2002 658.456 HOE Includes bibliographical references (p. 209-215) and index. New York : J. Wiley, c2002. c2002. 2002 Text xxiv, 224 p. ; http://www.loc.gov/catdir/bios/wiley044/2001046819.html http://www.loc.gov/catdir/description/wiley037/2001046819.html http://www.loc.gov/catdir/toc/wiley021/2001046819.html eng The Wiley event management series