03590cam a22003014a 4500 14267321 BD-DhUL 20161221120005.0 060215s2006 nyua b 001 0 eng 2006005481 0765616092 (cloth : alk. paper) DLC DLC DLC BD-DhUL pcc HF5415.153 .K33 2006 658.5038 KAN Kahn, Kenneth B. New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. Armonk, N.Y. : M.E. Sharpe, Inc., c2006. xviii, 157 p. : ill. ; 24 cm. Includes bibliographical references (p. 149-152) and index. Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. New products Forecasting Methodology. Product management. Table of contents only http://www.loc.gov/catdir/toc/ecip069/2006005481.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK sd20 2006-02-15 sd20 2006-02-15; aa19 2006-02-24 ps08 2006-11-29 1 copy rec'd., to CIP ver. sb00 2006-12-06 lk53 2007-01-22 copy 2 added 139657 139657 0 0 ddc 0 658_503800000000000_KAN 0 NFIC 263395 DUL DUL GEN 2010-08-04 Purchased 658.5038 KAN 452021 2016-12-21 8 2016-12-21 BK 0 0 ddc 0 658_503800000000000_KAN 0 NFIC 263417 DUL DUL GEN 2006-07-12 Purchased 658.5038 KAN 420711 2016-12-21 4 2016-12-21 BK 0 0 ddc 0 658_503800000000000_KAN 0 NFIC 263418 DUL DUL GEN 2006-07-12 Purchased 658.5038 KAN 452020 2016-12-21 7 2016-12-21 BK