03320cam a22002534a 450000100090000000300080000900500170001700800410003401000170007502000360009204000270012804200080015505000260016308200180018910000210020724501150022826000470034330000360039050400640042650524260049065000440291665000240296085600820298414267321BD-DhUL20161221120005.0060215s2006    nyua     b    001 0 eng    a  2006005481  a0765616092 (cloth : alk. paper)  aDLCcDLCdDLCdBD-DhUL  apcc00aHF5415.153b.K33 200600a658.5038bKAN1 aKahn, Kenneth B.10aNew product forecasting :ban applied approach /cKenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.  aArmonk, N.Y. :bM.E. Sharpe, Inc.,cc2006.  axviii, 157 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. 149-152) and index.0 aFoundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Pre-launch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions. 0aNew productsxForecastingxMethodology. 0aProduct management.413Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip069/2006005481.html