00612cam a2200217 4500 2411554 BD-DhUL 20161220154931.0 750424s1963 ilu 000 0 eng c 63008451 ORL ORL ZCU BD-DhUL 658.8 DIR Readings in marketing / Edited by Charles J. Dirksen, Arthur Kroeger and Lawrence C. Lockley. Homewood, Ill. : R.D. Irwin, 1963 597 p. ; 23 cm. Marketing. Dirksen, Charles J., Kroeger, Arthur AUTH ddc BK 139002 139002 0 0 ddc 0 658_800000000000000_DIR 0 NFIC 262283 DUL DUL GEN 2016-12-20 Gift 658.8 DIR A124707(d) 2016-12-20 2016-12-20 BK