@book{137927,
	author = {Reid, Allan L.},
	title = {Modern applied salesmanship /},
	publisher = {Goodyear Pub. Co.,},
	year = {c1975.},
	address = {Pacific Palisades, Calif. :},
	edition = {2d ed.},
	note = {Third ed. published under title: Modern applied selling.}
}