TY  - BOOK
AU  - Moorthi, Y. L. R.
TI  - Brand Management: the Indian context 
SN  - 8125907394
AV  - HD69.B7 M66 2000
U1  - 658 
PY  - 2000///
CY  - New Delhi
PB  - Distributors, UBS Publishers' Distributors
KW  - Brand name products
KW  - India
KW  - Management
KW  - Health products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -