01347cam a2200313 a 4500 2210504 BD-DhUL 20161219093321.0 940923s1995 enka 001 0 eng 94037013 0201427702 2210504 TOC eng BD-DhUL TOC HD62.4 .H64 1995 658.049 20 KOO Hoecklin, Lisa Adent. Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. 6th Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995. x, 581 p. : ill. ; 25cm. EIU Series Includes bibliographical references and index. 1. The impact of cultural diversity on international business -- 2. Culture: what it is, what it is not and how it directs organizational behaviour -- 3. The strategic value of cultural differences -- 4. Advertising across cultures -- 5. Managing human resources across cultures -- 6. Managing alliances across cultures. International business enterprises Management Social aspects. Competition, International Social aspects Case studies. Intercultural communication Case studies. ddc BK ANL YY 658.049 H693 137539 137539