Managing cultural differences : strategies for competitive advantage - Hoecklin, Lisa Adent (Wokingham, England ; Reading, Mass. : Addison-Wesley, 1995)
1. The impact of cultural diversity on international business -- 2. Culture: what it is, what it is not and how it directs organizational behaviour -- 3. The strategic value of cultural differences -- 4. Advertising across cultures -- 5. Managing human resources across cultures -- 6. Managing alliances across cultures.
Includes bibliographical references and index.
Keywords: International business enterprises -- Management -- Social aspects; Competition, International -- Social aspects -- Case studies; Intercultural communication -- Case studies