Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin. Hoecklin, Lisa Adent. International business enterprises Management Social aspects. Competition, International Social aspects Case studies. Intercultural communication Case studies. HD62.4 .H64 1995 658.049 20 KOO Includes bibliographical references and index. Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995. c1995. 1995 Text x, 581 p. : eng EIU Series