TY  - BOOK
AU  - Hildebrandt, H. W.
TI  - Accountability of the Business Communication Instructor
U1  - 651.7 
PY  - 1977///
CY  - [Washington, D.C.]
PB  - Distributed by ERIC Clearinghouse
KW  - Accountability
KW  - ericd
KW  - Business Communication
KW  - College Faculty
KW  - Evaluation Criteria
KW  - Evaluation Methods
KW  - Faculty Evaluation
KW  - Higher Education
KW  - Measurement Objectives
KW  - Research
KW  - Teacher Evaluation
KW  - Speeches/Meeting Papers
N1  - ERIC Note: Paper presented at the Annual Meeting of the American Business Communication Association (Chicago, Illinois, December 28-30, 1977); Microfiche; [Washington D.C.]; ERIC Clearinghouse; microfiches : positive
N2  - Teachers of business communication, along with teachers in other disciplines, must develop ways of responding to demands for faculty evaluation. The first section of this paper considers three questions relevant to any kind of faculty evaluation: To whom should a teacher be accountable? What criteria should be the touchstones for evaluation? and, How should the results of faculty evaluation be used? The second section discusses relevant research studies, describes faculty evaluation procedures used in several business schools, and suggests three guiding principles for faculty evaluation: to state goals in terms of measurable, overt action; to be precise in language, avoiding variant interpretations; and to qualify the conditions under which a goal is to be completed. (GW)
ER  -