02181nam a22003852u 4500 5345246 BD-DhUL 20161214135902.0 he u||024|||| 080220s1977 xxu ||| b ||| s eng d ED149374 ERIC ericd eng ericd MvI BD-DhUL 651.7 RIB mfm Hildebrandt, H. W. Accountability of the Business Communication Instructor / [microform] / H. W. Hildebrandt. [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1977. 11 p. ERIC Note: Paper presented at the Annual Meeting of the American Business Communication Association (Chicago, Illinois, December 28-30, 1977). ericd Teachers of business communication, along with teachers in other disciplines, must develop ways of responding to demands for faculty evaluation. The first section of this paper considers three questions relevant to any kind of faculty evaluation: To whom should a teacher be accountable? What criteria should be the touchstones for evaluation? and, How should the results of faculty evaluation be used? The second section discusses relevant research studies, describes faculty evaluation procedures used in several business schools, and suggests three guiding principles for faculty evaluation: to state goals in terms of measurable, overt action; to be precise in language, avoiding variant interpretations; and to qualify the conditions under which a goal is to be completed. (GW) Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. Accountability. ericd Business Communication. ericd College Faculty. ericd Evaluation Criteria. ericd Evaluation Methods. ericd Faculty Evaluation. ericd Higher Education. ericd Measurement Objectives. ericd Research. ericd Teacher Evaluation. ericd Speeches/Meeting Papers. ericd ddc BK ANL mc 2253 ED149374 77000000158887 135179 135179