00817nam a2200265 a 4500 3752796 BD-DhUL 20161214103536.0 830120s1983 ilua b 000 0 eng 82071900 0256028508 (pbk.) DLC DLC DLC BD-DhUL HF1009.5 .R49 1983 650 RIB Ricks, David A. Big business blunders : mistakes in multinational marketing / David A. Ricks. Homewood : Dow Jones-Irwin, 1983. x, 158 p. : ill. ; 23 cm. Irwin series in marketing Bibliography: p. 155-158. Export marketing. International business enterprises. 7 cbc orignew 2 opcn 19 y-gencatlg ddc BK 135008 135008 0 0 ddc 0 650_000000000000000_RIB 0 NFIC 253308 DUL DUL GEN 2016-12-14 Gift 650 RIB 305662 2016-12-14 2016-12-14 BK