Business strategy in a semiglobal economy - Mourdoukoutas, Panos (New Delhi : Prentice-Hall of india, 2006)
Introduction : the rise of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.
Includes bibliographical references and index.
Keywords: Strategic planning; International business enterprises