Inc. magazine presents how to really create a successful business plan : featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's / David E. Gumpert. How to really create a successful business plan Inc. Gumpert, David E. New business enterprises Finance. New business enterprises Planning. Business planning. HG4027.6 .G86 1996 650 21 GUH Includes index. Boston, MA : Inc. Pub., c1996. c1996. 1996 Text viii, 236 p. : eng