00835cam a22002414a 450000100090000000300080000900500170001700800410003401000170007502000150009202000180010704000270012505000260015208200230017810000220020124501160022326000630033930000500040250400530045265000370050565000240054270000270056614805951BD-DhUL20161212165047.0070412s2008    njua     b    001 0 eng    a  2007015278  a0135132711  a9780131708273  aDLCcDLCdDLCdBD-DhUL00aTX911.3.M3bS553 200800a647.94068222bSHM1 aShoemaker, Stowe.10aMarketing essentials in hospitality and tourism :bfoundations and practices /cStowe Shoemaker, Margaret Shaw.  aUpper Saddle River, N.J. :bPearson/Prentice Hall,cc2008.  axxv, 611 p. :bcol. ill., col. maps ;c28 cm.  aIncludes bibliographical references and indexes. 0aHospitality industryxMarketing. 0aTourismxMarketing.1 aShaw, Margaret,d1949-