an introduction Bowie, David 1947-2016 creator Buttle, Francis. text bibliography enk Oxford Butterworth-Heinemann 2004 New ed. monographic eng

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350 p. : ill. ; 25 cm. "Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket. David Bowie and Francis Buttle. Includes bibliological references and index. Hospitality industry Marketing TX911.3.M3 B39 2004 647.94 BOH 9780750652452 (pbk.) 0750652454 (pbk.) BDS 020308 20161212163234.0 3800996 eng