01128cam a2200289 a 4500 3800996 BD-DhUL 20161212163234.0 020308s2004 enka b 001 0 eng GBA2-W8187 9780750652452 (pbk.) 0750652454 (pbk.) BDS eng ANL BD-DhUL ukblsr anuc TX911.3.M3 B39 2004 647.94 22 BOH Bowie, David 1947-2016. Hospitality marketing : an introduction / David Bowie and Francis Buttle. New ed. Oxford : Butterworth-Heinemann, 2004. 350 p. : ill. ; 25 cm. Includes bibliological references and index. "Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket. Hospitality industry Marketing. Buttle, Francis. ddc BK 134685 134685 0 0 ddc 0 647_940000000000000_BOH 0 NFIC 252817 DUL DUL GEN 2016-12-12 Purchased 647.94 BOH 442878 2016-12-12 1 2016-12-12 BK