Hospitality marketing : an introduction / David Bowie and Francis Buttle. Bowie, David 1947-2016. Buttle, Francis. Hospitality industry Marketing. TX911.3.M3 B39 2004 647.94 22 BOH Includes bibliological references and index. "Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages." -- Book Jacket. Oxford : Butterworth-Heinemann, 2004. 2004. 2004 Text 350 p. : eng