TY  - BOOK
AU  - Pettis, Chuck.
TI  - TechnoBrands: how to create & use "brand identity" to market, advertise & sell technology products 
SN  - 0814402437
AV  - HC79.H53 P48 1995
U1  - 620.0068 
PY  - 2000///
CY  - New York
PB  - AMACOM
KW  - High technology
KW  - Marketing
KW  - Technological innovations
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -