Introduction to electronic commerce - Turban, Efraim; King, David R.; Lang, Judy, 1950- (Upper Saddle River, NJ : Prentice Hall, 2009)
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references (p. 521-544) and index.
Keywords: Electronic commerce