TY  - BOOK
AU  - Backer, Thomas E.
AU  - Rogers, Everett M.
TI  - Organizational aspects of health communication campaigns-- what works?
SN  - 0803949979
AV  - RA440.5 .B33 1993
U1  - 613.07 20
PY  - 1993///
CY  - Newbury Park, Calif.
PB  - Sage
KW  - Mass media in health education
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -