TY - BOOK AU - Goddard, Angela, TI - The language of advertising: written texts T2 - Intertext SN - 0585452849 AV - PE1422 .G63 2002eb U1 - 440 PY - 2002/// CY - London, New York PB - Routledge KW - Advertising KW - Language KW - Anglais (Langue) KW - Analyse du discours KW - Anglais écrit KW - Publicité KW - Langage KW - BUSINESS & ECONOMICS KW - Advertising & Promotion KW - bisacsh KW - fast KW - Advertenties KW - gtt KW - Taalgebruik KW - Engels KW - Teksten KW - Werbesprache KW - swd KW - Textanalyse KW - Werbung KW - Sprache KW - Englisch KW - Electronic books N1 - Previous edition: 1998; Includes bibliographical references and index UR - http://www.columbia.edu/cgi-bin/cul/resolve?clio4254088 ER -