TY  - BOOK
AU  - Connolly, Sean,
TI  - Advertisements
T2  - Getting the message
SN  - 9781599203
AV  - HF5829 .C66 2010
U1  - 659.1 22
PY  - 0000///200
CY  - Mankato, Minn.
PB  - Smart Apple Media
KW  - Advertising
KW  - Juvenile literature
KW  - Advertising and children
KW  - Young consumers
N1  - Includes bibliographical references (p. 45) and index; The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future
N2  - "Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher
UR  - http://www.loc.gov/catdir/toc/ecip0828/2008040702.html
ER  -