Connolly, Sean 1956- creator text bibliography mnu Mankato, Minn Smart Apple Media 200 2010 monographic eng

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46 p. : ill. col. ill. ; 28 cm. "Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher. The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future. juvenile by Sean Connolly. Includes bibliographical references (p. 45) and index. Advertising Juvenile literature Advertising and children Juvenile literature Young consumers Juvenile literature HF5829 .C66 2010 659.1 9781599203454 (hardcover) 2008040702 http://www.loc.gov/catdir/toc/ecip0828/2008040702.html http://www.loc.gov/catdir/toc/ecip0828/2008040702.html DLC 080918 20161205100413.0 15456036