01586cam a22003254a 4500 15456036 BD-DhUL 20161205100413.0 080918s2010 mnua j b 001 0 eng 2008040702 9781599203454 (hardcover) DLC DLC DLC BD-DhUL HF5829 .C66 2010 659.1 22 Connolly, Sean, 1956- Advertisements / by Sean Connolly. Mankato, Minn. : Smart Apple Media, 200. 46 p. : ill. col. ill. ; 28 cm. Getting the message Includes bibliographical references (p. 45) and index. The power of persuasion -- The language of advertising -- A campaign begins -- Releasing the message -- New and improved -- Blurred boundaries -- Targeting youth -- Going too far? -- Advertising watchdogs -- The final analysis -- The shape of the future. "Discusses the history of advertising and how businesses use advertising to targets consumers today, including print ads, TV ads, Internet ads, and viral marketing"--Provided by publisher. Advertising Juvenile literature. Advertising and children Juvenile literature. Young consumers Juvenile literature. Table of contents only http://www.loc.gov/catdir/toc/ecip0828/2008040702.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK se30 2008-09-18 se30 2008-09-18 aa19 2008-09-18 xe10 2010-10-28 1 copy rec'd., to CIP ver. 131040 131040