Data mining techniques
for marketing, sales, and customer relationship management
Linoff, Gordon.
creator
Berry, Michael J. A.
aut
text
bibliography
inu
Indianapolis, Ind
Wiley
c2011
2011
3rd ed.
monographic
eng
Gordon S. Linoff, Michael J.A. Berry.
Title from title screen.
Includes bibliographical references.
Data mining
Marketing
Data processing
Business
Data processing
HF5415.125 .L56 2011eb
006.312 LID
9781118087459 (ebk)
9781118087473 (ebk)
9781118087503 (ebk)
CtWfDGI
110529
20150203124405.0
8979760
eng