Data mining techniques : for marketing, sales, and customer relationship management / Gordon S. Linoff, Michael J.A. Berry. Linoff, Gordon. Berry, Michael J. A. aut Data mining. Marketing Data processing. Business Data processing. HF5415.125 .L56 2011eb 006.312 22 LID Title from title screen. Includes bibliographical references. Indianapolis, Ind. : Wiley, c2011. c2011. 2011 Text eng